How to Define Your Target Audience

August 14, 2018

Having a good product is only half the battle. Without knowing who you want to buy it, you risk wasting […]

Gavin Named One of Top 50 Fastest Growing Companies

July 27, 2018

Nearly seven years ago, Gavin began with one person, plenty of drive and a mission to cultivate a new and […]

Retargeting 101

July 19, 2018

In an age where e-commerce is outplaying the shopping mall, about 70% of customers still abandon their full carts after […]

PR Professionals, Don’t Be Afraid to Pick Up the Phone

July 12, 2018

What do you do when you have a great story to tell, but your emails are getting drowned out by […]

The Art of the A/B Test

July 10, 2018

What does a late 19th-century merchant have to do with modern-day click rates?   Everything. Over 150 years ago, a […]

4 Reasons Your Business Needs a PR Strategy Right Now

July 2, 2018

Publicity is a valuable currency that every business should be trying to earn.   If you aren’t investing in a […]

tablet and phone with social media apps displayed on screen

Managing and creating your personal online brand

June 28, 2018

When was the last time you googled yourself?   In the digital era we’re in, we’re all becoming brand managers […]

Speak Up: Optimizing for Voice Search

June 22, 2018

You: “Siri, optimize my business for voice search.”   Siri: “Would you like me to search the internet for ‘optimize […]

a woman typing an email message

Excel at Email Marketing in 10 Steps

June 13, 2018

Inboxes are overflowing. Here are some tips on how to make sure your campaigns break through the noise and beg […]