Lébo Skin Care
To boost online engagement and brand awareness, the Gavin team created a beauty campaign packed with incentives, multiple touch points and targeted reach.
What We Did
- Digital Marketing Strategy.
- Campaign Development.
- Brand Standards.
- Targeted Social Media Advertising.
- Public Relations.
We worked with Lébo to grow brand awareness online and on the go through an integrated digital campaign designed for maximum influence.
Consistent Branding + Messaging (Incentive) = Recognition
It started with the idea that beauty is recognized from the inside out.
Our team developed and implemented a strategic campaign that reinforced Lébo as the leading skin care expert in the region. Patients already understood Lébo’s role in skin care as a treatment provider and an expert in the industry. It was time to get the audience involved.
Lébo Beautiful is a yearlong beauty campaign designed to produce user-generated content, grow social media fan bases and increase brand awareness. To incentivize users to join the campaign conversation, we created a monthly hashtag giveaway prompting users to tell us what makes them feel beautiful. Users tagged their posts with #LeboBeautiful to be automatically entered to win an exclusive Lébo Beautiful Kit filled with Lébo’s best-selling products and merchandise.
In addition, we created a grand prize giveaway that users could enter through an online entry portal. The grand prize? A makeover worth 1,500!
All told, the campaign has generated more than 1,300 Likes on Facebook, increased engagement through hashtag education and broadened the brand’s reach throughout the region.