York County Economic Alliance
When an organization thrives on memberships, it needs a website that is user-friendly, fully responsive and clearly shows member benefits.
What We Did
- Responsive Web Design
- Interactive Map
- Software Integration
- Co-Advertising Opportunities
YCEA hired our team to design and develop a new, fully responsive website that puts its members front and center with a more user-friendly web experience, all while driving increased interest among potential members and partners.
An approach that keeps user experience at the forefront
Our team tackled all the complexities that a membership organization faces when overhauling its digital presence, including how to best integrate customer relationship management (CRM) systems for improved efficiencies and retention opportunities.
For YCEA and many other chamber organizations, Chamber Master is the go-to system for membership benefits management. We collaborated with the Chamber Master system’s team to carry our designs across their user interface and deliver an easy-to-navigate and easy-to-manage system for members and YCEA staff.
With multiple audiences visiting YCEA’s website for a wide array of reasons, the organization needed to make sure the site properly funneled visitors to the right pages quickly. Paring down the content and improving SEO increased organic search results and creates a more positive overall user experience.
The results are more than just a well-designed site: By getting each unique visitor where he or she wants to be with the fewest clicks possible, our team developed a tool that ultimately drives membership and partner opportunities.