When ACNB Bank was expanding its geographic footprint, they needed a plan to engage local audiences and drive new customers to the new office location.
What We Did
- Marketing Strategy & Concept Launch.
- Campaign Advertising.
- Radio Spots.
- Targeted Direct Mail.
- PPC Advertising Strategy & Implementation.
- In-Branch Marketing.
Our team created a fully integrated marketing campaign targeting potential new customers within ACNB’s new geographic location, identifying separate age demographics and matching the right media outlets to the precise audiences.
Engaging an Entire Community
Some generations respond better to digital advertising, while others would prefer a tangible marketing piece, like a custom direct mail piece.
By keeping the messaging and design consistent throughout every touch point of the campaign, we were able to create a real buzz in the local Chambersburg community leading up to the Grand Opening event at the new branch location.
The integrated marketing campaign now serves as the standard for all new branch openings for bank expansions.