Lébo Skin Care

To boost online engagement and brand awareness, the Gavin team created a beauty campaign packed with incentives, multiple touch points and targeted reach.

What We Did

  • Digital Marketing Strategy.
  • Campaign Development.
  • Brand Standards.
  • Targeted Social Media Advertising.
  • Public Relations.

We worked with Lébo to grow brand awareness online and on the go through an integrated digital campaign designed for maximum influence.

Consistent Branding + Messaging (Incentive) = Recognition

It started with the idea that beauty is recognized from the inside out.

Our team developed and implemented a strategic campaign that reinforced Lébo as the leading skin care expert in the region. Patients already understood Lébo’s role in skin care as a treatment provider and an expert in the industry. It was time to get the audience involved.

Lébo Beautiful is a yearlong beauty campaign designed to produce user-generated content, grow social media fan bases and increase brand awareness. To incentivize users to join the campaign conversation, we created a monthly hashtag giveaway prompting users to tell us what makes them feel beautiful. Users tagged their posts with #LeboBeautiful to be automatically entered to win an exclusive Lébo Beautiful Kit filled with Lébo’s best-selling products and merchandise.

In addition, we created a grand prize giveaway that users could enter through an online entry portal. The grand prize? A makeover worth 1,500!

All told, the campaign has generated more than 1,300 Likes on Facebook, increased engagement through hashtag education and broadened the brand’s reach throughout the region.

Lébo Skin Care Center opened its doors in 1999 and has been helping restore patients’ natural radiance ever since. For eight years, Lébo has been named the number 1 skin care center by Best of York, and offers medical-grade skin care products and non-invasive procedures to treat a wide variety of skin care types and concerns.