Cutting through the noisy marketplace of corporate banking requires a creative approach. Our team delivered.
What We Did
- Landing Page.
- Social Media.
- Digital Advertising.
- Print Advertising.
- Direct Mail.
- TV and Radio Commercials.
When corporate banking giants started buying out local financial institutions, PeoplesBank enlisted Gavin to create a campaign that set it apart from market newcomers.
We worked with PeoplesBank to create an integrated campaign centered on its offer of150 for opening a new personal checking account.
Targeting unsatisfied customers of banks that were acquired by out-of-town “acronym banks,” the campaign focused on concise, direct messaging introduced through a series of cartoon emoji characters created from the PeoplesBank’s iconic “talk box.”
Focused message. Multimedia approach.
On the radio or television, through direct mail and online advertising, or seen on a billboard in the region, our message was simple: Bank with people, not acronyms. The Gavin team coordinated all aspects from conception through execution, ensuring that all elements of the multiplatform campaign worked together.
The personal tone of the campaign countered the sterile, corporate messaging of the competition and showed that PeoplesBank could hold its own against the out-of-town mega banks.
Central PA heard our message. Traffic to the 150 checking offer landing page increased by 2,269% from when the page was buried within the PeoplesBank website, with a bounce rate of just over 9%. Overall traffic to the website increased by 7,000 visitors with 185 users following through and using the website to open a new account.
The emoji characters created for the campaign proved popular with customers and employees alike, and continue to serve PeoplesBank. They have become the stars of the company’s social media sites and welcome visitors to PeoplesBank’s newest financial center in downtown York.