When a consumer packaged goods company wanted to increase sales both online and within a geographic hub, we generated traditional media and social media interest.
What We Did
- Regional Publicity.
- Publicity to Support Online Sales.
- Restaurant / Trade Show Support.
- Strategic Consulting.
Gavin implemented two parallel outreach efforts that complimented each other to build sustainable momentum relying on public relations for the Washington, D.C. based company — one focused on online sales and brand awareness, the other focused on regional publicity. We used upcoming trade shows, an online contest and anticipated holiday demand as opportunities to generate market exposure.
Holiday web traffic
more than tripled
Upon identifying sales goals, we called on local bloggers to generate buzz for an online contest celebrating Spartan Oil’s one-year anniversary. Immediately, Spartan Oil sales increased. Even better, three months later, these same blog posts were still driving significant sales traffic.
We leveraged upcoming trade shows and holiday demand as opportunities for boosting online sales and brand awareness. In preparation for trade shows, we developed Spartan Oil’s social media strategy, which included tagging key influencers and implementing hashtags. As the holidays approached, we pitched Spartan Oil products to be featured in local and national holiday gift guides.
The result was a Spartan Oil feature in the Washington Post that increased holiday web traffic by more than three times that of the same time last year — and more than five times Spartan Oil’s typical monthly web traffic.
Spartan Oil supplied more product to match the rise in consumer demand but soon after, sold out. During that time frame, Spartan Oil broke into geographic territories from California to Maine, Alaska to Texas.