YTI Career Institute
How does YTI Career Institute stay ahead of its competitors? The school relies on Gavin's expertise in public relations to keep it in the media spotlight, building brand awareness and generating interest among target audiences within York, Lancaster, Harrisburg and Altoona.
What We Did
- Proactive and Reactive Media Pitching.
- Media Monitoring.
- Media Training for School Spokespersons.
- Public Relations.
We generated more than 48 million media impressions, valued at $400,000 in less than 24 months. In technical terms, we leverage third-party endorsements from trusted media outlets to build YTI’s brand. In other words, we make sure the general public knows about the great happenings at YTI Career Institute in Pennsylvania — and beyond.
We Don’t Report the News, We Create It.
Our public relations strategy for YTI Career Institute is built on communication and responsiveness. Frequent face-to-face meetings with campus directors and their teams allow us to dig in and find the people, events and stories that reporters and editors want to cover — whether it’s father-daughter culinary students in Lancaster or a profile of a recent dental assisting graduate in York.
Our work doesn’t stop when the press coverage is secured; that’s when we’re just getting started. Gavin’s PR team is made up of former journalists who work with our clients to develop clear, concise messaging and get the most out of every media interaction.
Talking to the media can be intimidating. That’s why we’re there with YTI before, during and after every story, telling them what to expect and answering questions as they arise. The results speak for themselves. With 192 press clips generating 39,128,519 impressions in the York, Harrisburg, Lancaster and Altoona areas in 2014, YTI Career Institute continues to benefit from Gavin’s hands-on approach to public relations.
After working with Gavin for two years, YTI’s parent company, Porter and Chester Institute, with nine campuses in Connecticut and Massachusetts, released its New York City public relations agency and named Gavin its public relations agency of record for all of its campuses.