Every successful partnership begins with a great introduction. We begin by learning about your brand, product or service and researching your target audience. Through market research, we identify the best way to engage your audience: Where do they live? What kinds of messaging do they respond to? How can we drive them to take action?
After pinning down where and how to target your audience, we begin on the overall messaging for your integrated marketing campaign.
Once we’ve selected the right tone, voice and messaging for your brand and audience, we tweak it to fit perfectly with each planned space, whether we’ve selected to place ads, pitch media outlets, engage in social media or experiment with disruptive marketing.
We know there is no magic bullet, and nothing is “set it and forget it.” We pride ourselves in our daily monitoring and management of all campaigns to ensure that we’re meeting our goals. If we see something isn’t working as planned, we shift and adjust. Then we walk through our results with you by providing easy-to-understand, jargon-free reports and one-on-one meetings.
Our multi-disciplinary team creates each aspect of your integrated marketing in-house. This means a single touch-point for you, and ensures that your messaging is consistent across platforms and delivered within tight deadlines.