At the core, your website is a representation of you and your brand, whether it is an ecommerce site, simple and informative, or your primary means of communicating to consumers. At Gavin, we appreciate great branding, and we know the importance of consistent messaging.
That’s why before we begin designing, we work with you to identify your key messaging and target goals. Then we research your audience to identify pain points they experience with your current site to design a functional user experience.
After initial research, we design the architecture of your site. We build the navigation, and then we test it using your audience as key critics and influencers to measure ease and usability of the design.
Once we have the framework finalized, we then focus on design and development. We ensure that there is a reason for every choice we make, whether it is based on our research or rooted in SEO best practices.
When the last bracket has been coded, we don’t just unleash your website to the world. We test it on multiple platforms, checking that every link, every function and every aspect works as intended. (We even call in our personal grammar police to check spelling and punctuation.) Only when we feel that all the kinks have been ironed out do we launch your site.
Even then, we’re not ones to cash a paycheck and run. We provide full website support post-launch, including website training so that you have the confidence and knowledge to update your site without the extra expense of hiring an administrator.